The crypto market is volatile and filled with start-ups, but to stay in the game, a company needs to be able to navigate it.
Why Crypto PR Agencies Are Important.
If you’re looking to make your cryptocurrency project well-known to the public, the best way to do so is by working with PR agency which has strong knowledge and experience in crypto industry. These agencies are experts in delivering news and updates about your blockchain startup, and can help you reach your target audience via influencer-marketing.
Some of the successful PR agencies don’t even have a website or any contact information. This makes it difficult to keep track of them, but there are some steps you can take to find the right agency for your brand.
To get the best PR for your business, start by reaching out to multiple agencies and discussing your projects, goals, and requirements with each of them.
As the crypto PR market continues to grow, more and more firms enter the fray, each with their own unique selling points. It’s essential for companies to know what they need before seeking out a PR agency, as the competition is only getting tougher.
When looking for a crypto PR agency, keep these things in mind:
Your own criteria for a high-quality PR campaign (make it transparent with the agency, discuss it with an agency). Think about what kind of services you are looking for, and what kind of results you want to achieve. There are several types of crypto PR agencies: those that focus on social media, those that focus on content creation and distribution, those that focus on digital advertising and etc. In order to get the most out of a PR agency, it’s important to do your research and find the one that best suits your needs. With the right agency, your company can achieve amazing results.
A strategic approach is key when planning a PR campaign – determine your goals before you start and be sure to discuss your strategy with your PR agency so they can tailor proposals to fit your needs.
Your desired time commitment is an important factor for pr agencies when proposing the best campaign for you.
Your reputation is at stake. Recently, the media have been more careful in their selection of blockchain projects, practicing due diligence in their vetting process. Agencies that are familiar with these complexities can be helpful in getting projects through the process.
Sharing budget information with the agency and asking for proposals are both important steps.
Fusion PR – This PR agency is perfect for those working on middle and large-scale DeFi projects. They’re located in the USA and have great relationships with Tier 1 and Tier 2 media outlets. Plus, they have an impressive client portfolio that includes Solana, PAXFUL, BlockSafe, HashChain, Maccabee Coin, Myntum and others.
Coinbound – The agency is located in the USA and has a variable approach to any type of promotion, making it a good choice for large-scale companies. Its client portfolio includes OKEX, Etoro, NEXO, and other top-notch businesses.
S1Production Studio – We are a PR and marketing agency that specializes in any type of DeFi projects. Our agency is located in Europe and we have a proven track record of delivering successful media campaigns in TIER 1 and TIER 2 media outlets globally. Our client portfolio is impressive, featuring names like Star Atlas, Cardano, Cypherium, Bezant, Hall Venture, and many more.
TokenMinds – the agency is located in Asia and has variable approach to any type of promotions for scalable projects. Client portfolio include Ebakus protocol, IOTW, Historia Network, LOLTOKEN, Bezant, Celsius, CAPDAX.
Crypto PR agencies like FINN Partners, Edelman, SlicedBrand, come from non-crypto industries with vast expertise, which allows them to be suitable for big crypto projects and companies. Their services include advertising, brand strategy, corporate communications, influencer marketing, and public affairs.
The industry’s own growth often falls short. It’s better to go with agencies that have a deep understanding of various sectors. Crypto and blockchain can be adapted to suit many use cases, so crypto brand strategies should be tailored to experts. If you want to achieve your goals in the most efficient manner, go with the experts. With the help of PR agencies, getting the word out about your crypto brand becomes a lot more straightforward.