At S1 Production, we constantly evaluate which platforms are best suited for promoting crypto projects. In this article, we’ll share which social media networks are most effective and which ones should be avoided to prevent wasting resources.
Medium: Unreliable and Risky
At first glance, Medium (Monthly visits: 110.2 million) seems like an excellent platform for the crypto industry. However, its moderation policies are extremely unpredictable. Even with a premium subscription, your account can be suspended without warning.
Common Reasons for Bans:
- Publishing content that drives traffic to external sites or products.
- Participating in affiliate programs, even if content is manually created or AI-assisted.
- Posting promotional materials, paid reviews, or engaging in bounty campaigns, pump-and-dump schemes, or any non-authentic activity.
- Promoting airdrops without being an official project representative with a verified company email.
While Medium can work for content marketing, strict adherence to its policies significantly limits its promotional potential.
Tips for Medium:
- Avoid duplicating content from your website, even if it’s original.
- Use Medium as your main blogging platform instead of reposting articles from your site.
- Remove direct calls-to-action and overt advertising to reduce the risk of suspension.
Facebook: Unpredictable for Crypto Projects
Facebook (Monthly visits: 12 billion) is also not ideal for crypto projects. Advertising crypto startups requires prior approval, and even verified pages can be suspended without explanation. For large-scale campaigns, Facebook is risky.
Instagram: Slightly Better, But Still Risky
Instagram (Monthly visits: 5.9 billion) is somewhat more lenient toward crypto projects, but its advertising policies remain unpredictable. Even with high-quality content, the risk of ad campaigns being blocked is significant for crypto start ups.
Twitter (X), Telegram, and Discord: Reliable Crypto Channels
These platforms have proven highly effective for crypto startups:
- Twitter (X) (Monthly visits: 4.5 billion) is ideal for engaging with your audience in real-time and announcing key updates.
- Telegram (Monthly visits: 438.5 million) is practically essential for any crypto project, offering excellent tools for community management. It’s particularly valuable for projects focusing on partnerships, growth marketing, and team expansion.
- Discord (Monthly visits: 542.1 million) is perfect for building strong communities, especially for NFT and blockchain gaming projects.
Investing in these platforms is a smart decision for any crypto startup.
YouTube: The Best Investment for Promotion
YouTube (Monthly visits: 28.5 billion) is one of the most effective platforms for promoting crypto projects:
- It provides detailed analytics to understand audience behavior and content performance.
- Influencers on YouTube are more likely to retain sponsored content due to monetization opportunities.
- Videos have a long-lasting impact, and effective promotion boosts trust in your brand.
We highly recommend including YouTube in your marketing strategy.
CoinMarketCap: A Foundation for Crypto Communities
Building a community on CoinMarketCap (Monthly visits: 141.1 million) can become a powerful tool for promoting tokens, TGEs, and airdrops in the future. This platform increases trust in your project while ensuring broad exposure to the crypto community.
LinkedIn: Essential for Attracting Investors
LinkedIn (Monthly visits: 1.6 billion) is a critical channel for crypto projects looking to attract capital:
- Even for confidential projects, a LinkedIn profile improves the chances of engaging with investment funds.
- For crypto funds, having a LinkedIn page and team profiles is a key requirement for initiating discussions.
Conclusion
The best platforms for promoting crypto projects are Twitter, Telegram, Discord, YouTube, CoinMarketCap, and LinkedIn. These channels have proven their reliability by offering stability, valuable analytics, and high conversion rates. Minimize reliance on Medium, Facebook, and Instagram, where moderation policies can hinder promotion and waste marketing investments.
Plan your promotional strategy carefully, and S1 Production is always ready to help.
For ethical reasons, TikTok was not included in this review.