Google’s recent policy update allows advertisements for U.S.-based crypto trusts starting in January, aligning with the anticipated approval of spot Bitcoin ETFs. Effective January 29, 2024, the tech giant’s revised cryptocurrency ad policy permits advertisers to promote cryptocurrency coin trusts targeting the United States.
Google underscores the importance of adherence to local laws governing the targeted areas for advertisements. This policy applies globally to all accounts advertising these products, ensuring compliance with local regulations.
Failure to comply with the updated policy will result in a warning issued at least seven days before the potential suspension of the advertiser’s account. This grace period affords advertisers the opportunity to rectify any non-compliance issues and align with the revised guidelines.
Crypto trust advertisers seeking to advertise must obtain certification from Google, requiring the possession of the necessary license from the relevant local authority. Moreover, their products, landing pages, and advertisements must meet all local legal requirements of the country or region for which they seek certification.
Hence, advertisers must adhere to local laws and secure certification from Google to ensure legal compliance. Importantly, the updated policy excludes ads for crypto or NFT-based gambling platforms, initial coin offerings, decentralized finance protocols, and trading signal services. Amid Bitcoin’s recent surge and positive outlook, the industry awaits further regulatory developments with keen anticipation.